can be beautiful. Small can bring huge success. Bader Yousif Murad,
a Bahraini entrepreneur, knows it all.
His brainchild Bader
Models is in many ways a model for businesses in Bahrain. The global
success the company has achieved in the miniature models business
shows how, in this age of globalization, one can spread his wings
far and wide even without a high-budget blitz.
And to satisfy the
growing global demand for his models, Bader has to expand. And plans
are in the pipeline for a mega factory in Bahrain, new outlets in
major international cities and a new, dedicated innovation and animation
have been reviewing various approaches to enhance our business model
and I believe we have found the right blend. Over five years, we
have maintained steady growth of 30 per cent per year.
So the current plan
is to use the retained capital and cash flows from operations to
fund our organic growth and strategic plans, says Sami Abdulla
Nass, chairman, Bader Models.
The new Bader Models
factory, located at the Bahrain International Investment Park, will
cover an area of 6,000 square metres and will employ more than 100
professional creative artists. The external building designed by
Elmurad Innovation and was engineered by Almohandis architect. The
factory will be fully operational May 2008.
of different scenarios and strategic options have been evaluated
and analysed, including the ability to implement those ideas, the
desire to remain independent and our continuing focus on maintaining
our quality standards. We therefore concluded that our expansion
would be best facilitated by re-branding Bader Models first, which,
incidentally, was our main long-term focus anyway. says Bader Yousif
Murad, President and Chief Executive Officer.
new corporate identity was created by Impact Design, one of
the leading European design companies. “It was a challenging
and delicate project to work with because Bader products are
sold and known among the top class clients all over the world.
It will be interesting to come up with an identity that will
attract and impress its current international elite clients,”
says Impact Design director Daniel Topic.
had to recruit different artists from various regions and nationalities
to analyse and to study the logo from all different aspects.
After this part was completed, the logo was tested in different
regions in a small scale, especially among Bader’s elite clients.
The result was superb. During the process Mr. Bader himself
took a major role in brining this identity to life, he is truly
an artist.” he says.
new identity will be marketed in over 100 specialty magazines
and will be on display at the most important international trade
shows worldwide throughout 2006. A budget of around US$1 million
has been set aside for this campaign. “The budget sounds big
for a company our size, but in order to achieve our goals we
must give before we can take,” Bader says.
unique line of downscaled production line replicas includes
aircraft, yacht, architectural and race car models. His models
often called the ‘Rolls-Royce of all models. Bader is considered
the leader in the business and the only company that produces
such a large array of miniature models under one roof.
Mr. Murad is happy
that he has been able to convert his childhood hobby into a
multi-million-dollar venture, which is now known all over the
world for the quality and innovation of its products.
the economy in the region is sky-rocketing, it represents less
than one per cent of our total income, because most of our orders
are from the USA, Europe, Japan and Australia,” says Bader.
adds: “It is ironic that I am known worldwide since I started
way back in 1997. But in Bahrain I have been known only during
the last three years. In every region our company known for
one type of model product more than the other. For example,
in Japan and Europe we are known mostly for our aircraft models;
in Australia and New Zealand we are famous for our yacht and
architectural models; in the USA Bader has been always known
for both aircraft and yacht models; in the Gulf region we are
only known for the architectural models.
During the last
two years, and as part of its global presence strategy, Bader
Models officially opened three new branch offices in Chicago,
Jeddah and Doha, marking the beginning of a series of branch
openings worldwide. This year, three new offices will be inaugurated
in Los Angeles, London and Abu Dhabi.
believes that having offices all around the world will help it
face the competition better, provide it a larger market share
and give the company direct contact with its major clients for
any quick advice or inquiry.
Within the next few months, the company will also announce its
biggest and strongest venture yet, the innovative animation services.
says the implementation of the company’s expansion strategy
and the re-branding of the business will help it to maintain
its position as a worldwide leader in the miniature model business.
“The ongoing transition will see the company, for the first
time, going beyond its home ground of model making into animation
services,” he says.
Murad entered the Guinness Book of World Records in 2000 for
his extensive aircraft models collection. And last year, education
publisher Pearson in England featured his success story in its
series of learning books published for worldwide distribution,
targeted at young readers who hope to one day follow in Bader’s